Butterfly Body Bright

Butterfly Body Bright is a school-led program to support positive body image in primary schools. It provides resources for students, staff and parents, that are implemented in schools by staff.

  • Tier: Tier 1: Positive mental health promotion
  • Category of intervention: Eating disorders
  • Strength of evidence: Level 3: Foundational and emerging evidence for program
  • Geographic location: Statewide

Program description

Butterfly Body Bright is a whole-of-primary-school body image program for years Prep to 6. It is designed to support positive body image and healthy relationships with eating and physical activity.

The program provides:

  • lesson plans
  • online staff training
  • school culture guidelines
  • family resources – which school staff can access to implement the program in their schools.

The program uses evidence-based strategies to reduce the influence of risk factors and strengthen protective factors underpinning body image in young people. It aims to set positive foundations for children’s developing body image to prevent the long-term development of serious body dissatisfaction and disordered eating.

Staff and families are supported with information on early identification and intervention of significant body image issues.

Intended outcomes

  • Improved student body image, body appreciation, self-compassion, media literacy, confidence to deal with appearance teasing, and intention to seek help.
  • Improved educator knowledge of key influences on children's body image and awareness of early identification and intervention.
  • Improved staff role modelling of positive body image and language.
  • Enhanced school culture and environment that promotes and protects student body image.
  • Improved awareness and early identification of the body and/or eating concerns that may arise for children.

Program details

Target audiencePrimary school staff – capacity building
Program providerButterfly Foundation
Delivery modeOnline

Implementation considerations

  • Target population: Primary school teachers, who then implement the program to students.
  • Program adaptability: The program has been designed to be flexibly implemented in a way that suits schools, so schools can adapt the program to meet their needs. The program can be adapted for diverse cohorts including:
    • Aboriginal and Torres Strait Islander students
    • culturally and linguistically diverse students
    • LGBTIQA+ students
    • students with a disability
    • neurodivergent students
    • out-of-home care students.
  • Staffing: Backfilling may be necessary depending on when staff choose to complete the online and self-paced training. The Menu provider and its personnel must not be alone with any school student or group of school students in the classroom or in any other place at the school’s premises without another educator, teacher or teacher’s aide present at all times.
  • Training requirements: Body Bright Staff Training must be completed prior to delivery of lessons. The online staff training is self-paced and takes approximately 4 hours to complete 5 compulsory modules.
  • Factors to consider: School staff will require computer and internet access to the online staff training. Where possible, computer and AV equipment in classrooms will support lesson delivery. There is no minimum number of participants required. Registered schools will have ongoing access to the Body Bright team for support and information at no additional cost.
  • Australian context: The program has been developed and applied in Australia.

Cost

Minimum cost

From under $1,000

Detailed cost

The cost for the Butterfly Body Bright program varies depending on which components are purchased. The Butterfly Body Bright School Program annual registration fee is $429 (incl. GST) and the parent webinar - Raising Body Bright Children (1hr 15min) is $858 (incl. GST), discounted by 20% if purchased in addition to the School Program).

The Butterfly Body Bright School Program includes:

  • 12 months’ access to online portal with no minimum or maximum number of participants:
  • Body Bright Staff training
  • 50 lesson plans
  • school culture guidelines
  • family resources
  • school pack with posters, bookmarks, stickers, pens, lanyard and placard
  • quarterly Body Bright Lead newsletters
  • ongoing support from the Body Bright team.

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